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While the SEO field has witnessed significant changes, the importance of backlinks has not waned. The quality of backlinks has taken precedence over their sheer quantity. In this comprehensive guide, we will delve into low-cost methods for verifying backlinks, emphasizing tools that won’t break the bank and are easily accessible to everyone.

Backlinks, both in terms of their quantity and quality, play a pivotal role in determining a website’s search engine ranking. To gain a competitive edge in the world of SEO, having a strong backlink profile is essential. This means having the right tools at your disposal to monitor and assess your backlinks.

Navigating the plethora of backlink tools available in the market can be overwhelming. Many of these tools come with a hefty price tag, requiring a paid subscription to access their full functionality. However, there are cost-effective alternatives in the form of free backlink-checking tools that cater to a wide audience, from students to professionals looking to boost their website’s ranking. Here, we explore some of these free options:

1. SE Ranking

SE Ranking offers a comprehensive suite of SEO tools, all conveniently housed in one platform. Website owners and digital marketers can leverage the Backlink Checker, a robust tool within SE Ranking. It provides an accurate profile of a site’s backlinks, including their quantity, quality, and referring sites, drawing data from a vast backlink database. This tool enables users to track their progress over time, identify link-building opportunities, and assess the effectiveness of their current strategies.

Key features of SE Ranking’s Backlink Checker include:

  • Monitoring both new and existing backlinks.
  • Estimating link value using Page and Domain Trust metrics.
  • Categorizing links by characteristics (dofollow/nofollow, text link, image link).
  • Analyzing anchor text distribution.
  • Identifying the first and last times a link was seen.
  • Tracking links ending in “.gov” and “.edu.”
  • Analyzing link distribution by location.
  • Exploring untapped opportunities for backlink development with the Backlink Gap Analyzer.

SE Ranking’s Backlink Checker stands out as a user-friendly and intuitive tool for anyone serious about enhancing their website’s organic traffic and search engine rankings. Before committing to a subscription, users can explore its features with a 14-day free trial. Additionally, opting for an annual subscription over a monthly one can result in cost savings.

2. OpenLinkProfiler

OpenLinkProfiler empowers users with a high degree of control over the backlinks leading to their site. Part of SEOProfiler, this tool allows you to check backlinks for a single page or your entire website, providing detailed data and customizable reports. It stands out for its frequent database updates, web crawler-based data collection, and the calculation and use of the ‘Link Influence Score (LIS)’ to gauge link quality.

Key features of OpenLinkProfiler include:

  • Frequent database updates (at least once every five minutes).
  • Monthly addition of the most recent backlinks to the database.
  • Utilization of its web crawlers for data collection.
  • Calculation and application of the ‘Link Influence Score (LIS).’
  • Exporting up to 200,000 links per domain.

This free tool not only allows you to view your website’s most recent backlinks but also provides a downloadable ‘.csv’ file containing the thousand most current ones. It simplifies the process of monitoring and analyzing your backlinks.

3. SEO SpyGlass

SEO SpyGlass offers a powerful dashboard that covers all aspects of managing and researching backlinks. Unlike some other tools, SEO SpyGlass has no limitations on the number of domains you can evaluate, making it ideal for analyzing both your website and your competitors.

In SEO SpyGlass, you can expect:

  • Integration with Google Search Console and Google Analytics for additional insights.
  • Discovery of new backlinks through the ‘Domain Comparison’ feature.
  • Identification of overlapping backlink domains when analyzing competitors.

With its extensive data capacity and robust analytics, SEO SpyGlass stands out as the top choice for in-depth backlink research and management. By integrating Google tools and utilizing the SEO SpyGlass interface, you can access your backlink data at no cost.

4. Google Search Console

Webmasters seeking to enhance their site’s performance can turn to Google Search Console. While it offers limited on-site analytics, it provides valuable data on site performance and rankings. While the tool limits the number of backlinks you can check per site, you can export this data and use it in conjunction with other analysis tools, such as SEO SpyGlass.

Key features of Google Search Console include:

  • Limited to checking 1,000 backlinks per owned site.
  • Performance reporting, including search queries affecting rankings.
  • Tracking the impact of on-site optimization on rankings.

While Google Search Console’s primary focus is not backlink analysis, it can complement your research by providing performance insights.

5. Seobility

Seobility, a web-based SEO tool, simplifies the process of building better and more resilient websites. While it restricts you to viewing 400 backlinks at a time, it emphasizes quality over quantity. This tool presents a list of high-quality backlinks, complete with link types, anchor texts, do-follow/no-follow attributes, and associated URLs.

Key features of Seobility include:

  • A brief overview of domain rating, total backlinks, and top links in each backlink profile.
  • Easy content management and auditing.
  • An intuitive dashboard for checking backlinks.

Seobility allows you to focus on the most valuable backlinks to your site, making it an effective tool for improving your website’s link profile.

6. Ahrefs

Ahrefs, a renowned SEO tool, recently introduced a free backlink checker, making it accessible to a broader audience. Users can now view the top 100 backlinks to any website or domain. By signing up for the service, you gain access to an examination of your website’s anchor text and backlinks.

Notable data provided by Ahrefs’ backlink checker includes:

  • A balance of do-follow and no-follow links with anchored text.
  • Domain Rating (DR) of linking domains.
  • Updated or deleted inbound links.

Ahrefs is a powerful tool for thorough analysis of inbound links to any domain or website. It helps you monitor your link profile and understand the types of links pointing to your site.

7. SEO Review

SEO Review aims to drive advancements in the digital marketing industry by offering a wide range of tools for users, from website owners to businesses and startups. This free backlink checker provides access to valuable features, including content analysis, meta-tag evaluation, link extraction, speed testing, and expert recommendations.

Key features of SEO Review include:

  • Content analysis, including text-to-HTML ratio and header analysis.
  • Detailed meta-tag assessment, including title, attributes, and keywords.
  • Extraction of all links on your site, with anchor text and internal vs. external link ratios.
  • Page speed testing for optimization.
  • Automated identification of weaknesses and suggested solutions.

SEO Review offers a comprehensive analysis of your website’s performance and provides valuable insights for improvement.

8. Small SEO Tools

Small SEO Tools offers a diverse range of free tools for measuring, tracking, and monitoring your website’s performance. While it includes content tools, keyword research, and more, we focus on its backlink analysis capabilities.

Key features of Small SEO Tools include:

  • Access to tools for altering text, checking plagiarism, and using a spellchecker.
  • Keyword research tools for SEO specialists and webmasters.
  • Free backlink analysis tools providing detailed insights into your link profile.

Small SEO Tools cater to various aspects of website management and optimization, making it a convenient choice for users seeking a multifunctional suite of tools.

9. SEMrush

SEMrush is a comprehensive SEO toolkit that simplifies SEO for both beginners and experts. In addition to backlink checking, SEMrush offers insights into market trends, on-page SEO analysis, and support for optimizing your web pages. Users can tailor SEMrush toolkits to focus on the five key areas of SEO, providing a wealth of data and tools.

Key areas covered by SEMrush include:

  • Market analysis.
  • Keyword research.
  • Building backlinks.
  • Monitoring rankings.
  • On-page SEO optimization.

SEMrush helps users identify current market trends, evaluate their website’s performance, and make improvements to generate more leads.


1. How many backlinks do I need to rank well?

The number of backlinks needed to rank well varies depending on the keyword’s difficulty level. Generally, keywords with higher difficulty ratings require more backlinks to rank effectively. For instance, a keyword with a difficulty rating of 10 might require around ten backlinks, while a keyword with a difficulty rating of 50 might necessitate 100 backlinks. Quality matters as well, so it’s crucial to prioritize high-quality links over a large quantity of low-quality ones for better search engine rankings.

2. What is Semrush, and how can it help me?

SEMrush is a comprehensive SEO tool that offers more than just keyword research. It allows you to monitor your competitors’ keyword strategies, evaluate your blog’s SEO performance, and identify opportunities for backlink acquisition. While some features are available in the free version, the premium edition offers access to a wide range of advanced tools and data. Businesses of all sizes trust SEMrush to increase their online visibility.

3. What are white-hat backlinks?

White-hat backlinks refer to backlinks that are acquired following Google’s guidelines and ethical practices. In contrast, manipulative or spammy link-building tactics violate Google’s webmaster guidelines. To ensure the quality of your backlinks, it’s essential to stay up-to-date with modern consumer preferences and trends. Utilize data-driven insights to build relevant backlinks, incorporating elements such as hashtags, keywords, and viral content.

Search engine optimization (SEO) is a dynamic and thriving field, with ample room for improvement in website performance and rankings. By integrating data, analytics, content marketing, technical site optimization, and HTML, you can elevate your SEO game. The tools and resources discussed in this guide empower you to make informed decisions and enhance your website’s link profile, ultimately contributing to improved search engine visibility. Embrace the opportunities offered by these low-cost backlink verification methods, and join our SEO certificate program to master every aspect of marketing. Success in marketing awaits you!